A question posed to me this week by one of the White Roof Radio boys had me thinking, and researching. And, well, I’ll just come out and say it.
I have been posting words to the internet, in some fashion of a blog or another, since about 2001. I can’t verify that however, so I have to dig through the archives. did you guys know that dbmini.us went ‘live’ on or about 9/24/_2002? That is the date of the first post. It might have been at blogger, but it’s there, so it counts.
WRR went live on August 1st, 2005. The show started a few months before that, on June 30th, 2005, which means I have been podcasting for 12.5 years. Let’s go back to the title question for a bit and have a proper, very long time in coming, rant.
Podcasting, at it’s core, is very incestuous. I’m on a few of the groups on Facebook and have listened to a few of the podcasts about podcasting, and they are nothing more than circle jerks of people telling each other lies about how big their shows are, and how many millions of downloads they have gotten. Each one of them, of course, is also an expert in podcasting, blogging and social media, as you would expect.
I guess my ego isn’t big enough.
Easy there kids. My ego is plenty big, trust me. And, as you probably know, I do have a bit of diva in me. I’m not trying to kid anyone. I just don’t think my ego is that big. I have a hard time showing off my work (not to you guys, but to strangers) and flaunting to a group of people that I can only imagine do not give a shit. These are the people that are popular. The yellers, the screamers, the ‘look-at-me’-ers. They are the ones with the shows that have triple digit downloads getting nominated for awards and crap like that.
That’s just not me.
Another thing that those people are really good at is burning cycles. Checking stats like it’s the end of times, constantly fussing with their website, trying to figure out why they aren’t getting any traffic from Facebook, and checking stats. A few of them can actually keep this up for more than a month before they burn out and stop making their show. Which is usually ok since their shows aren’t that great anyway. Oh, c’mon now, you know I’m right.
The thing that I learned, a very long time ago, is that all of that is crap. The trick is to focus those cycles on things that matter. The thing that matters is making a show. Fine tuning the show to something that is awesome, made with awesome people and listened to by people who have become fans because it’s awesome.
Why are we not more popular? To the contrary my dear Watson, I would argue that we are very popular. I would guess that there are very few MINI Cooper owners in the United States and Canada that have not heard about WRR. Do you know how many MINI Coopers there are in the United States and Canada?
Why are not getting awards and recoginition for being podcasting pioneers and producing a show for almost 13 years? That’s easy, it’s because we are too busy being awesome.