The Sunday Post #101: I Don’t Get It

Recently, a Roku Box was installed into the home entertainment system, with the sincerest hope of canceling the TV portion of our cable bill. Except it’s not possible. _Yet_.

I Don’t Get It

The dream of many to be sure. To escape the grip of the cable company for television service. It started when I decided to stop using the teleco for phone service when I had a reliable cell phone. So far, 5 years and counting. Now, here we are, in the 21st Century, surrounded by high-speed internet service and the ability to get television programs streamed to computing devices. But not.

Using our friend Chuck Bartowski as an example. A show that has been on the fringe of being cancelled every season that it has been available. A show that seems to be saved by huge write-in campaigns and large turn-outs at ComicCon. A show that, as best I can tell, could easily be saved. How?

Allow streaming.

You see, on the Roku box I actually signed up for Hulu Plus, thinking that I would able to get all that was good and awesome about Hulu streamed directly to our television set. It would seem that is possible, as long as it is not a show that I’m a fan of. ABC programs? All of them are there. Crappy reality TV? Yep, it’s all there too. Family Guy, 30 Rock, The Office and SNL? Yep, those are all there too.

But drill down to shows like Chuck and The Cape on NBC. Burn Notice and White Collar on USA. Human Target on Fox. All programs that I watch on a regular basis. All shows that I enjoy on Hulu currently, from the confort of my office chair. But, not from the comfort of our sofa.

Why?

You see, when it comes to **getting the word out** and making sure something gets high ratings, I think that it needs to be in as many places to be consumed as possible. I think that in TV Land, that means as many eyeballs as possible to see as much advertising as possible. I think I’m right. No, scratch that, I know I’m right. Too toot my own horn, if you open the podcast section in iTunes under Games and Hobbies -> Automotive -> Audio, you will see that White Roof Radio is near the top of any list that contains audio programs. We get the word out. We make it available to as many people as possible, any way possible.

Which leaves me scratching my head about Chuck. If it’s close to getting cancelled all the time, why not allow it to be played on Hulu Plus on televisions? Is it because the revenue from iTunes and Amazon are too high? At almost $3 per episode, I would hope. But why not cash in on some revenue from advertising too? Why not make it available to as many people as possible, any way possible? It would cost almost nothing since it is already streamed on Hulu anyway. Win win.

So now we have a very fancy Roku box that rules at streaming NetFlix, Amazon and Hulu, just not the shows I want.

I just don’t get it.

Hey NBC (and CBS too. You guys are dead to me anyway), when the time comes and you are ready to join the rest of the world in the 21st century, give me a call and I will help you get everything sorted out.

By Don

Lead bottle washer at donburnside.com, host at whiteroofradio.com and tech guru for the MotoringFile family of sites.

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