Because of what I do, and the online ‘circles’ I run in and people I follow, this is a topic that comes up quite a bit. Even on the other side of the screen, in real life, this is something that has been coming up more and more. And, honestly, I think everyone is doing it wrong. It, in this context, refers to Social Media.
I’m not saying that I’m doing it right however. Far from it. I will say I’m doing it well. I will also say that when it does come to social media, there is no such thing as a one size fits all approach. Many ‘social media experts’ would argue that with me, but I still think I’m right and they are not. You can get an idea of where this started here.
Recently, I came across another list of things that you **need** to do to be successful at social media. I wasted an entire hour going through this list, thinking that I might gain some knowledge or insight and improve the way I do things now.
I did not.
All I did was waste the hour reading a list of things that are, basically, common sense. Leave a comment on a blog. Keep things organized and up-to-date. Blah, blah, blah. It is all things that, if you fancy yourself a ‘social media expert’, you should be doing already.
But that’s not what is bothering me.
You see, it’s these crazy lists posts that tell you what **you** should be doing, or who you should be following, or, or, or. Honestly, they drive me to distraction.
If you are going to use social media for anything, the key is to actually **USE IT**! Not spend hour after hour reading lists posts or watching how-to videos or reading ebooks. You have to do it.
That’s my problem with these ‘social media experts’. Saying that you are a social media expert when all you do is **say** you are a social media expert means nothing except that there is a really good chance that you were selling real estate 12 months ago and couldn’t make a sale.
Social media isn’t about building sales, but it is. Social media isn’t about promotion, but it is. Social media is something different to everyone, depending on the end game and how much work you want to put into it. But, if all you want to do is search google and facebook for ‘social media tips’ and not actually do something, you are doing it wrong.
If, however, you really want to to find out what you can do with social media in the time you are willing to spend on it, by all means, let me know. I’ll get you sorted out in short order and save you a big pile of money at the same time.