It never ceases to amaze me the amount of creativity that can be found on the internet today, especially in video form. Sure, we’ve all seen the Google Videos for Chrome that tug a bit at the heart strings or make us feel warm and fuzzy inside. I shared one of those recently over at Google Plus. It’s pretty fantastic so check it when you get the chance.
Of course Apple does this very well too. Although usually in a much shorter format. Until this year’s WWDC that is. About 7:00 into the presentation there is one of the greatest clips I’ve seen in a very long time. I’ve narrowed it down for you, just press play.
I love when a company really knows how to sell itself. How to make itself look larger than life, look better than everyone else and, at the same time, just look like they are doing things because it’s the right thing to do. Like or it not, believe it or not, that’s exactly what this particular clip is all about.
And it’s done right.