gary vaynerchuk » The Personal Brand Gold Rush is going on, where are you? – my 2 minute take on life Amen. But I’ve been saying this for over 3 years. gary vaynerchuk » The Personal Brand Gold Rush is going on, where are you? – my 2 minute take on life. By Don Lead bottle washer at donburnside.com, host at whiteroofradio.com and tech guru for the MotoringFile family of sites. View all of Don's posts.