Like it or not, Instagram is one of the most popular photo sharing services on the internet right now. Available originally on the iPhone only, now available to almost every smart phone with a camera. And the internet is awash with photos of pets and food from your friends and family. For most people, this is really nice too. Add in some filters to (arguably) jazz up the snaps from your phone, and you have something that quite a few people seem to enjoy using.

But, as we know, we here at donburnside.com aren’t _most people_. We try to find new and better ways to do things. Sometimes by trying to force the proverbial round peg into a square hole. Sometimes by digging into the settings and see what something can do. That’s the case with Instagram.

One of my favorite features of Instagram is not the filters. It’s the delivery options. After a photo is taken, with a few slides of your finger you can share a photo via Twitter, Facebook, Flickr, email, Tumblr plus on Instagram (the default). Add in a helping of ifttt.com and you have some serious photo sharing goodness.

As mentioned prior, I drove a MINI for 11 days over 4,500 miles. The schedule was pretty tight. While I brought 3 different cameras and my Macbook Air, I barely had time to take photos with the Nikon, let alone import them into the Mac, process them and get them uploaded for sharing. The fact is, I didn’t have the time to even open my laptop for more than the last half of the trip.

Enter Instagram.

One of the last things I did in preparation for the event was tweak Instagram to see if I could use it the way I had a feeling I would need to, and that’s posting photos to a Facebook page, not my Facebook wall. And wouldn’t you know that Instagram can do exactly that! I took the extra step to create a new Instagram account and configure it to post to both IG and Facebook. And since I have Facebook posting to Twitter automatically, I was able to hit 3 of the largest social media sites with photos in about 30 seconds. As an added bonus, IG doesn’t limit the number of devices connected to an account, so I was able to sign on with this account on 3 other devices for even added coverage.

The added people sharing shots gave us the ability to shoot and share 150 photos during the event and provided a level of engagement that was staggering! Within 3 days we had almost 100 followers on that IG account. Each photo was registering at least 40 likes across all of the sites it was posted, some with multiple shares and re-tweets. The Facebook page even garnered an additional 50 ‘likes’ during the course of the event without any blatant promotion. It was all in the photos.

Not only that, but thanks to an easier tagging mechanism, that site is now officially part of the history of that event. Search Twitter or IG for #mtts2012 and you will see White Roof Radio as part of that tag. Forever. Search Google for the same thing and the results speak for themselves.

All of that from a photo, a hashtag and 30 seconds of time. That’s why I love Instagram.

Published by Don

Lead bottle washer at donburnside.com, host at whiteroofradio.com and tech guru for the MotoringFile family of sites.

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