Would the fact that Starbucks is increasing prices approx. 5% make headline news. No, not a mention at the end of the broadcast, but the 3rd or 4th story in.

Sure, it’s a big deal. My latte is going to go up about $.15, but I mean really, it is only $.15! If I were to go to Starbucks everyday (which I don’t), this price increase would mean that I am going to have to spend $54.75 more than I did last year. Yea, I’m not worried.

Should the day ever come where I start to sweat about $.15, someone please shoot me.

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